Last month I shared with you the how and why we respond to colors. Now let’s look at how they affect us. If we understand the responses to colors and the way they effect us, we can better utilize ...

Oscar Wilde once said, “Mere color can speak to the soul in a thousand different ways.” And he may have not known how right he was. Have you ever felt green with envy? Sang the blues? Been given the ...

You might’ve read a bit on color theory, a “collection of rules and guidelines which designers use to communicate with users through appealing color schemes in visual interfaces,” once in your ...

When a consumer walks down a street lined with shops, each business on the block is competing for the consumer's attention. Appealing storefront displays and in-store product displays are examples of ...

Years ago, I visited an elderly relative living in a hotel that had been converted to a sort of independent living facility (but without the amenities found in contemporary facilities). The place was ...

Color is an important stimulus for the brain because 80 percent of our sensory impressions come from our visual system. Some research suggests that the pituitary gland, which is responsible for body ...

Scientists have studied the effect of color on our mood, health and way of thinking for many years. Our preference of one color over another may have something to do with the way color makes us feel.