First, it’s helpful to provide the definition of a strategic plan. A strategic plan is a guiding, visionary document highlighting the specific goals and actions that differentiate an organization and ...

Integrated communications can have a positive outcome on business results, such as increased revenue, improved customer loyalty and better brand reputation. Yet, believing integrated communications is ...

Nikki Little is the senior VP at Franco and an integrated communications professional with more than 17 years of experience. My first inclination when starting this article was to write that as we ...

Effective communication is at the heart of every successful organization, but the strategies used can vary significantly depending on business size, type, and goals. Whether you're running a small ...

Plan sponsors should be aware of the financial literacy levels of their employees and make sure messaging is clear and understandable , according to experts. If plan sponsors are struggling to engage ...

Note: This article is the second in a series about how firms can successfully reassess and reimagine their business models. Read the first article here. Failure to plan is planning for failure. That ...

The purpose of these guidelines is to ensure all engagements with media representatives on behalf of the University of Colorado Boulder are coordinated by Strategic Media Relations in the Office of ...

The question is no longer whether, but when your organization will suffer a consequential cyber incident. A crisis communications plan is mandatory to protect your business. Incident response isn’t ...

Joe Williams is the volunteer of nonprofit dreams. A few years ago, while he was working at a public-relations agency, his pro bono work for charities whetted his appetite to do more. A friend ...

Student has earned at least 30 semester hours (AP, Post-Secondary, Transfer, IB, etc.), most of which apply to the Miami Plan Perspectives and College of Arts and Science divisional requirements.