As data analytics increasingly shapes economic and social decision-making, its application is no longer confined to large corporations or institutional settings. Instead, analytical frameworks are ...

Author Filippo Marchesani shows how algorithms shape every click and equips marketers with a practical, ethical lens for understanding digital behavior. COLORADO, CO, UNITED STATES, January 2, 2026 ...

Discover how economists' assumptions shape economic models, affecting predictions about consumer behavior, resource ...

GenAI has become the third most frequent use case scenario in consumer roller coasters. A remarkable increase in the number ...

Discover how desire drives real-world decisions, long before liking does. Learn why consumers chase products they later ...

For brands, there is a reformulation of the marketing mix, where digital capabilities and operational agility are key.

New analysis released by the HotDeals Research Team suggests that consumers are entering 2026 with a more deliberate and ...

As AI consumer apps evolve, I find it crucial to adopt data-driven decision-making systems that can help drive user growth and achieve ambitious revenue targets. Intuition is no longer enough, and we ...

Most people are well tuned in to the fact that their bodies can get worn out from too much exercise. However, generally, it does not seem that people think of the brain in the same way. But they ...

Strategic decision-making is the backbone of any successful business. Having navigated both prosperous and challenging times in my career, I've come to realize the decisions we make can shape the very ...