Companies seeing a high email ROI must carefully craft and maintain send lists to avoid going to spam folders. Factors affecting spam placement include too many bounces, spam complaints and poor ...

While current marketing trends seem to be hyper-focused on social media, research shows that good old-fashioned email is still considerably more effective at capturing online leads than popular ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

AtData, the leading provider of email address intelligence to help companies optimize their first-party data, today announced the release of List Guard ®, an email list monitoring solution, into its ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. A business owner email list is a marketing list that ...

Your PR email list is the lifeblood of your media relations. How are you taking care of it? As a PR pro, you probably think of your contact list as your most precious asset—and rightly so. It's the ...

What with the Data Protection Act, anti-spam software and firewalls, email communication has a lot to contend with. But even hedged round as it is, email is still a powerful medium and takes an ...

In the past two years, email marketing has skyrocketed. Opens, clicks, and conversions are up, while unsubscribes are down 50%, according to Oracle. If you have an email list, that's great news. The ...