In the words of Wal-Mart founder Sam Walton: “There is only one boss—the customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” In ...

Doing a deep dive into what makes companies tick – and grow and thrive – is an interesting exercise in human nature. One of the things we are most likely to encounter when we begin working with a ...

Imagine it's lunchtime. There are half a dozen burger joints you could go to. Assuming prices and food quality are roughly the same at each place, how do you choose where to go? It's all about the ...

How psychographic insights can elevate CX and provide a competitive edge to customer-facing brands through personalization and emotional resonance. In a customer-centric world, understanding ...

The report emphasizes the importance of customer knowledge sharing in today’s competitive market, where customers demand instant, personalized, and relevant information. Traditional methods of ...

PETER BELL, CEO of StorageNetworks, knows his company is in the right market at the right time. While a recent wave of storage hardware vendors such as Hitachi and Fujitsu have urgently tried to ...

In an era where customers' expectations are quickly rising, it's more important than ever for financial enterprises to offer great experiences. Other industries, such as travel and e-commerce are ...