IAB Tech Lab on Tuesday announced a roadmap outlining how agentic buying and selling can scale across digital advertising by ...
To support implementation and adoption, IAB Tech Lab will host a public webinar titled “Reviewing the Agentic AI Standards Roadmap” on Jan. 28 at 11 a.m. Eastern. A series of in-person workshops and ...
Get seller-level insights on genuine CTV and mobile device inventory to protect against ad fraud and to improve measurement quality. "OM SDK gave buyers standardized, consistent measurement metrics ...
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