CHANTILLY, Va.—BIA Advisory Services has issued a new U.S. Local Advertising Forecast for 2025 that is predicting the local digital ad spend will surpass traditional media for the first time, with 52% ...

Twitter will take out advertisements in 28 local newspapers across the US to encourage readers to support local journalists and news outlets, Axios first reported. The ads will begin appearing Monday ...

Google is testing ads for local businesses in Google Maps auto-suggest search results. Thibault Adda, local search specialist at Darden Restaurants, noticed and tweeted about it Thursday. As he typed ...

From developing community partnerships to earning word-of-mouth support, implementing a localized marketing strategy can help boost visibility and build a loyal customer base. However, this task can ...

The goal is to find the right balance between your money and incoming traffic. Take it from me; this is no simple task. However, I have found an effective way to achieve this balance is by advertising ...

Google is notifying some advertisers that use Google's Local Service Ads program that soon their ads will be shown on Google Maps. It will start with the iOS version of the Google Maps app and then ...

Many great articles have exposed the seedy underbelly of Local Services Ads spam and fake reviews. There’s one on Search Engine Roundtable regarding fake reviews and another on Search Engine Land ...

ATLANTA—In a move that could increase ad revenue by making it easier for local businesses to advertise on broadcast TV, Gray Television Stations has inked a deal with Detroit-based Waymark that will ...