Opinions expressed by Entrepreneur contributors are their own. Your PR strategy needs to reflect your company’s core values to boost the public’s perception of your business. By incorporating your ...

Mass e-mailing your press release in hopes that it will be covered by hundreds of media outlets, just won’t cut it anymore. Many times, you’ll reach a journalist who doesn’t cover news related to your ...

When trying to target a very specific audience to promote your product or service, is paid media or public relations best? Paid media strategies, including pay-per-click ads, boosted social media ads ...

Public relations (PR) has become one of the most powerful strategies for brands to build trust, improve public perceptions and handle crises. Startups can benefit just as much. Embracing PR as part of ...