Globalization presents both tremendous opportunities for business, but also significant challenges. Processing Content On one hand, multinational corporations have access to assets across all their ...

Opinions expressed by Entrepreneur contributors are their own. Pricing can be used as a marketing strategy. For software-as-a-service (SaaS)-based businesses, this is especially true. Pricing can ...

Pricing is a critical element of the marketing mix (which also includes product, place and promotion). Pricing strategies must be devised to represent the value of the product, the perceptions of ...

A company's products compete on the market via its pricing. Yet, it has become a matter of great concern to businesses how to determine their products' market price. Naturally, most companies look at ...

The net price method is an accounting method in which the net price of a purchase is recorded after any discounts. The net price method works as an alternative to the gross price method, which records ...

In this column, I'd like to address the following points: What is stepped pricing? How new is it? How does it work? Recently, the concept of 'tier pricing' methodologies in government contracts has ...