How exciting that you're venturing into writing a radio or television commercial. Writing for broadcast media is significantly different from writing a print or digital ad. For the first time, you're ...

Five days a week, from dawn to dusk, U. S. radio networks carry some 60 serials. Designed to provide U. S. housewives with aural escapism, they account for about half of all radio time sales. They are ...

“Hooks, First Lines and Scene Setters” by Earl Pilkington is a Free 319-page e-book. The book offers 25 different business categories, there are at least 101 hooks, first lines and scene setters in ...

British radio, like a British weekend, is casual, slow-paced and elastic. If the script calls for a minute of silence or three hours of steady bagpiping, the BBC’s Third Program* (TIME, Nov. 4) is ...

As the world looks back this week to mark 10 years since the Great Recession, a set of vintage local radio drama scripts that recently turned up at Washington State University, and a new book by a ...