Somer G. Anderson is CPA, doctor of accounting, and an accounting and finance professor who has been working in the accounting and finance industries for more than 20 years. Her expertise covers a ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Dominant business strategies define how businesses approach production, marketing and service. Owners make certain strategies paramount while downplaying other approaches. Company management focuses ...

High-performing leaders understand the importance of implementing smart business strategies to drive sustainable growth. The right business strategy aligns a company’s objectives with the needs of its ...

Businesses use a variety of specific strategies to achieve their goals, but all business strategies can be categorized as one of four generic management strategies. If you are operating a cake bakery, ...