Usability testing is an invaluable research method that involves observing representative users interacting with your product to assess how easy or difficult it is to use. The key benefits of this ...

The obvious difference between business-to-business and consumer websites is the immediacy of conversion. B2B sales cycles are usually much longer, and often incorporate live salespeople and multiple ...

JHU Sheridan Libraries launched a new website in July, and now staff are digging deep to figure out how to make it even better for students, faculty, and staff. If you would like to help, please fill ...

Jerry Cao is a content strategist at UXPin — a wireframing and prototyping app with built-in usability testing — where he develops in-app and online content for the wireframing and prototyping ...

These days, we're always telling consumers coming to our Web sites to "simply" sign up for a service or make a purchase. But if your shopping carts are left abandoned, or your registration forms are ...

Once you become immersed in testing your website it’s not hard to get caught in a matrix of never ending variables and what if scenarios. While there are many advanced tools that can help companies ...

The obvious difference between business-to-business and consumer websites is the immediacy of conversion. B-to-b sales cycles are usually much longer, and often incorporate live salespeople and ...

Stakeholders have identified the need for a new software application. Business analysts have studied business practices and workflows, defined requirements, and requested functionality. Development ...

The woman, a test subject, sits at a computer listening to a set of scripted instructions. “Tell me what you think, not what I want you to think. “You can leave at any time. “I’m here to learn about ...

According to statistics gathered by the Website Standards Association, visitors will remain on a Web page for about 10 seconds before deciding to leave or stay. For small business websites, creating ...