In recent years, personalization has become one of the most influential trends across retail, fashion, and small busines ...

People often talk about “personalization” as if it’s a monolithic concept, but the truth is that there are many flavors of personalization retailers and brands can leverage. In some cases they can ...

Customized and personalized products are becoming popular as companies gain more access to consumer data. Here is what your business needs to know.

Today’s inboxes are crammed full of messages that appear to be personalized and relevant. But once opened, they reveal a shallow, automated effort to grasp your needs and business model. At best this ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. According to a recent Prosper Insights & Analytics survey, over one ...

Customization, personalization and localization are key elements of the new Lids store format, which the retailer rolled out to 20 stores in 16 states this month. The stores’ redesigned customization ...

NotCo Unveils AI-Powered Fragrance Formulator, Unlocking Unprecedented Personalization, Customization and Creativity (Graphic: NotCo) Historically, fragrance development has been complex and ...